Art Director
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Chipotle — Ingredients Reign

Chipotle — Ingredients Reign

Chipotle treats their ingredients like royalty.  So like any great ruler we glorified them building an entire world from the ground up and singing their praise with songs and odes in their name. 

No manor was too big, no detail too small, and no jalapeño bath too bubbly. Every inch of this majestic world was hand crafted.

 

But we didn't stop there. We even threw a grand festival in their honor, complete with jousts, a puppet show and a fireworks display.

 

 

Each of the Royal Ingredients also deserved their own 15 second single verse mini-ballad for pre-roll, Hulu, and social. Behold their delicious glory!

 

 

And we announced their greatness all over the land with billboards, posters, print and of course, countless GIFs.

 

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